Compiled with the help of Zrinjka Peruško, Centre for Media and Communication Research, University of Zagreb.

The Croatian media market is characterised by strong commercial television providers, an important public broadcaster (HRT), and a printed press that is struggling to adapt to digital change.

Top Brands

Changing Media

The Croatian media market is characterised by strong commercial television providers and a print sector struggling to adapt to digital. Internet penetration in Croatia is now over 90% and this growing connectedness is reflected in smartphone use – 78% now use the device for news weekly.

Trust

Trust in the news has been pretty much unchanged for the last two years, despite a series of media exposés of corruption by government ministers. In regard to media brands, the two online portals identified with the right-wing (Dnevno.hr) and left/liberal (Index.hr) have the highest levels of distrust. Mainstream television and daily papers engender most trust.